Is there any real evidence that Kroenke is actually spending his own money on the club? There's not any recent Swiss Ramble articles about Arsenal since start of last season.
£170M for finishing second, £3.7B revenue each home match, CL qualification must also be a massive amount, TV appearance cash, plenty of sponsorships, club clothing sales, Rugby matches & Rock concerts. That's our transfer budget.
I think we are now spending the cash the club is generating, including player sales. so what exactly have Kroenke & Son invested into the club over the last 5 years apart from emergency Covid loans?
Don't forget the land the club owns in the area has also increased massively over the years, plus a young squad with many fantastic players must be worth a very large amount of cash. His Arsenal assets are still increasing in value.
He was previously using Arsenal as collateral for his American Rugby team & massive new stadium to secure his loans, so now he'd raking it in. He's loosened the financial restraints on the club since to fair dues to him for finally doing that after many years!
I heard somewhere we can spend £360M this summer before FFP kicks in?
