Value of shirt sponsorship

[RVP2]

I guess Standard Chartered are regretting their choice of sponsorship big time!

[Barriecuda]

I'm sure there are benefits to the Fly Emirates sponsorship that aren't expressed in the figures. I suspect most of the travel arrangements for European ventures are taken care of by FE?

From a business perspective though, you have to admit, our club hasn't won a significant trophy since 03-04. Man U and Chelsea have had runs deep into the CL and won several EPL titles recently. And Liverpool will always be a big draw because of their significantly large fanbase (although even with that, SC is paying way over the odds).

We win an EPL title, and I'm sure our deal will get restructured to reflect that.

[USMartin]

I'm sure there are benefits to the Fly Emirates sponsorship that aren't expressed in the figures. I suspect most of the travel arrangements for European ventures are taken care of by FE?

From a business perspective though, you have to admit, our club hasn't won a significant trophy since 03-04. Man U and Chelsea have had runs deep into the CL and won several EPL titles recently. And Liverpool will always be a big draw because of their significantly large fanbase (although even with that, SC is paying way over the odds).

We win an EPL title, and I'm sure our deal will get restructured to reflect that.

I don't know if SC are regretting that. It all comes down to in the end whether SC makes more money as a result of the sponsorship or not. I suppose if you said but they could make even more money by sponsoring another club you may be right.

But I think whether they paid over the odds or not would come down to how much more profitable the sponsorship made them. Now if they had projected profit they failed to meet yes they would regret the choice perhaps, but again that would be down to har far short they fell. If they projected making an extra 10 million and made 1 million they would feel they paid over the odds. If they projected 10 million and made 9 million, not so much.

[Boomer]

The stadium and the shirt is a combined deal:

The stadium was named after its sponsors, the airline company Emirates, with whom the club signed the largest sponsorship deal in English football history, worth around £100 million.

Makes the others look peanuts to be honest

Not really and although a combined deal the contracts are at different lengths
It was £90M but nearer the £100M mark. The split was something like £42M Shirt and £48M for the Stadium.
At the time Man U signed a deal for £54M (?) with AIG. Not bad you'd think £42M versus £54M. Wrong as there's was a 3 year deal not a 6 like ours.

That's more then double what we'd get.

Then again without these FE deals we wouldn't have 'built' the stadium let alone playing in it.

I think this is Nike's last year, under the current contract, so I'm sure we'll hear something soon relating to a new contract deal.

[HashKads]

When does the FE shirt and stadium sponsorship deal run out?

[Boomer]

When does the FE shirt and stadium sponsorship deal run out?

Staduim until 2021
Shirt 11/12
Nike this summer.

[goonersid]

In reality what do you think our sponsorship should be?

I reckon it should be 3rd highest behind victim fc and manure, they probably both have a higher international draw; even if the victims are toilet right now.

Can't agree with that, the mousers aren't the the brand they once were. Would be interested to see overall profits made from shirt sales, including overseas.(if someone can dig it up) I would be amazed if the victims now had a big overseas market.

[Iceman29]

The stadium and the shirt is a combined deal:

The stadium was named after its sponsors, the airline company Emirates, with whom the club signed the largest sponsorship deal in English football history, worth around £100 million.

Makes the others look peanuts to be honest

Not really and although a combined deal the contracts are at different lengths
It was £90M but nearer the £100M mark. The split was something like £42M Shirt and £48M for the Stadium.
At the time Man U signed a deal for £54M (?) with AIG. Not bad you'd think £42M versus £54M. Wrong as there's was a 3 year deal not a 6 like ours.

That's more then double what we'd get.

Then again without these FE deals we wouldn't have 'built' the stadium let alone playing in it.

I think this is Nike's last year, under the current contract, so I'm sure we'll hear something soon relating to a new contract deal.

It is more than double of what we get but then if you want to compare the achievements of Man Utd to Arsenal's its also more than double. Sponsors want their team to be on the biggest showcase in the world and Man United have made it to a number of CL, FA Cup and CC finals and add to that the PL titles. The bigger / successful the club, the bigger the chance of generating big sponsorship deals. Comparing what Arsenal get to what United get is like comparing Apples to Oranges because on the field we have not been able to emulate what they have achieved. We can only cry about sponsorship deals and compare that to United's and Liverpool's when we get to a position of what they have achieved.

[Iceman29]

In reality what do you think our sponsorship should be?

I reckon it should be 3rd highest behind victim fc and manure, they probably both have a higher international draw; even if the victims are toilet right now.

Can't agree with that, the mousers aren't the the brand they once were. Would be interested to see overall profits made from shirt sales, including overseas.(if someone can dig it up) I would be amazed if the victims now had a big overseas market.

Just because they have been struggling for the past couple of years doesn't make them a lesser brand. They have won the European Cup 5 times and did a cup treble not so long ago. Liverpool FC will always be one of the great clubs of world football because of what they have achieved.

[Boomer]

The stadium and the shirt is a combined deal:

The stadium was named after its sponsors, the airline company Emirates, with whom the club signed the largest sponsorship deal in English football history, worth around £100 million.

Makes the others look peanuts to be honest

Not really and although a combined deal the contracts are at different lengths
It was £90M but nearer the £100M mark. The split was something like £42M Shirt and £48M for the Stadium.
At the time Man U signed a deal for £54M (?) with AIG. Not bad you'd think £42M versus £54M. Wrong as there's was a 3 year deal not a 6 like ours.

That's more then double what we'd get.

Then again without these FE deals we wouldn't have 'built' the stadium let alone playing in it.

I think this is Nike's last year, under the current contract, so I'm sure we'll hear something soon relating to a new contract deal.

It is more than double of what we get but then if you want to compare the achievements of Man Utd to Arsenal's its also more than double. Sponsors want their team to be on the biggest showcase in the world and Man United have made it to a number of CL, FA Cup and CC finals and add to that the PL titles. The bigger / successful the club, the bigger the chance of generating big sponsorship deals. Comparing what Arsenal get to what United get is like comparing Apples to Oranges because on the field we have not been able to emulate what they have achieved. We can only cry about sponsorship deals and compare that to United's and Liverpool's when we get to a position of what they have achieved.

But we're talking about deal made back in 2006 when we were both competing.

United got £54M for 3 year then signed a 4 year 80M deal with AON after that.
That's 134M for 7 years.
We're still stuck lagging behind in our measly £42M 6 year deal.

It's a catch 22 as we needed the money back then upfront back then but now other teams are as much as us.

Put it another way United get £20M a season. We don't get anything but say we did it would be worth 7M a season.

[Iceman29]

The stadium and the shirt is a combined deal:

The stadium was named after its sponsors, the airline company Emirates, with whom the club signed the largest sponsorship deal in English football history, worth around £100 million.

Makes the others look peanuts to be honest

Not really and although a combined deal the contracts are at different lengths
It was £90M but nearer the £100M mark. The split was something like £42M Shirt and £48M for the Stadium.
At the time Man U signed a deal for £54M (?) with AIG. Not bad you'd think £42M versus £54M. Wrong as there's was a 3 year deal not a 6 like ours.

That's more then double what we'd get.

Then again without these FE deals we wouldn't have 'built' the stadium let alone playing in it.

I think this is Nike's last year, under the current contract, so I'm sure we'll hear something soon relating to a new contract deal.

It is more than double of what we get but then if you want to compare the achievements of Man Utd to Arsenal's its also more than double. Sponsors want their team to be on the biggest showcase in the world and Man United have made it to a number of CL, FA Cup and CC finals and add to that the PL titles. The bigger / successful the club, the bigger the chance of generating big sponsorship deals. Comparing what Arsenal get to what United get is like comparing Apples to Oranges because on the field we have not been able to emulate what they have achieved. We can only cry about sponsorship deals and compare that to United's and Liverpool's when we get to a position of what they have achieved.

But we're talking about deal made back in 2006 when we were both competing.

United got £54M for 3 year then signed a 4 year 80M deal with AON after that.
That's 134M for 7 years.
We're still stuck lagging behind in our measly £42M 6 year deal.

It's a catch 22 as we needed the money back then upfront back then but now other teams are as much as us.

Put it another way United get £20M a season. We don't get anything but say we did it would be worth 7M a season.

We were competing for jack in 2006. We were competing with Tottenham for 4th place and had to rely on dodgy lasgne. The average there is 3 to 1 and you'll probably find out thet United out do us by 3 to 1 in every trophy out there including European Cups where there is no competition. I'm not saying that we have not got a bad deal but expecting one closer to United or Liverpool is not appropriate

[Boomer]

You seemed to be focused on recent success with the Manc rather then where both of us were back in 2006.
We'd last won the league unbeaten in 2004
Year after that won the FA cup
Then in 2006 lost out on winning the UEFA Champions League.

About to venture into building a new 60K seater staduim of course the future looked bright back then.

In terms of global branding ManU top England.
Then Chelsea's Recent english success and touring the world has overtaking us.
Liverpool with there history are 3rd.

If we're talking club rankings than Liverpool will of course beat us but then Chelsea fall behind.

[highburyJD]

We were competing for jack in 2006.

er WTF are you talking about?!?!?!
forgotten a CL final perchance...
being in the lead with 10 mins to go in the worlds biggest club game is pretty much def competing for something

[goonersid]

In reality what do you think our sponsorship should be?

I reckon it should be 3rd highest behind victim fc and manure, they probably both have a higher international draw; even if the victims are toilet right now.

Can't agree with that, the mousers aren't the the brand they once were. Would be interested to see overall profits made from shirt sales, including overseas.(if someone can dig it up) I would be amazed if the victims now had a big overseas market.

Just because they have been struggling for the past couple of years doesn't make them a lesser brand. They have won the European Cup 5 times and did a cup treble not so long ago. Liverpool FC will always be one of the great clubs of world football because of what they have achieved.

I still don't think they will have tapped into the far east and asian market, the way Arsenal have been able to. The fact is that since the Premiership was put on the Global stage by Sky, the mousers haven't won it and have only challenged seriously on maybe 2 occasions, not the sort of form that would have a new breed of youngsters abroad choosing them as "their team"
Also a severe lack of high profile players in that time, when Arsenal and Utd have had the likes of Bergkamp, TH14, Cantona, Ronaldo and Beckham. The mousers have had no one of that calibre or as instantly recognisable. And I include Gerard and Torres as not being of that ilk.

[Iceman29]

We were competing for jack in 2006.

er WTF are you talking about?!?!?!
forgotten a CL final perchance...
being in the lead with 10 mins to go in the worlds biggest club game is pretty much def competing for something

I did forget about that but nobody remembers the losers except for the losers and everyone remembers the winners. Being 10 mins from winning it is not the same as winning it. Apart from the spark of reaching the CL final in 2006 it was all down hill from there. I doubt the sponsorship deal would've been signed on the eve of the final