Value of shirt sponsorship

safcftm · Post by **safcftm** » Mon Jan 03, 2011 1:20 am

Not sure if this has been on here before (or if anyone cares), but this chart thingy shows the amount of money PL clubs are making through shirt sponsorship this season and last. Probably as boring as fuck (or been on here loads of times and I've just missed it), but thought I might as well post it. Shows Arsenal 6th in the shirt sponsorship table this season (while SAFC are basically getting fuck all, dont know why we bother tbh!)

olgitgooner · Post by **olgitgooner** » Mon Jan 03, 2011 1:48 am

Your lot get only 10% of what sp*rs get?????!!!!!!

Total injustice.

Post by **g88ner** » Mon Jan 03, 2011 1:56 am

Right, so Liverpool get Â£20m/year, ManUre get Â£20m, Chavs get Â£13.8m and even the fucking spuds get Â£10m.... yet we're pulling in a pathetic Â£5.5m

When does this lead weight of a sponsorship deal finally come to an end again? (it feels like a lifetime

)

Irish Gooner · Post by **Irish Gooner** » Mon Jan 03, 2011 2:05 am

Thank fucking Keith Edelman for that and the old tossers on the board.

Fucking clubs like Fulham nearly have as much sponsorship as us...no wonder we pay through the roof....

And yes I know we needed funds for the stadium, but funds like that are laughable when clubs like Liverpool have 4 times the deal.

RNTGOONER · Post by **RNTGOONER** » Mon Jan 03, 2011 2:13 am

In reality what do you think our sponsorship should be?

I reckon it should be 3rd highest behind victim fc and manure, they probably both have a higher international draw; even if the victims are toilet right now.

USMartin · Post by **USMartin** » Mon Jan 03, 2011 2:59 am

Irish Gooner wrote:Thank fucking Keith Edelman for that and the old tossers on the board.

Fucking clubs like Fulham nearly have as much sponsorship as us...no wonder we pay through the roof....

And yes I know we needed funds for the stadium, but funds like that are laughable when clubs like Liverpool have 4 times the deal.

They under-negotiated because borrowing an extra 110 million to re-develop Highbury created a cash-flow crisis that selling Highbury would have averted altogether or at least severely minimized, just as they undernegotiated our deal with Nike.

safcftm · Post by **safcftm** » Mon Jan 03, 2011 4:11 am

RNTGOONER wrote:In reality what do you think our sponsorship should be?

I reckon it should be 3rd highest behind victim fc and manure, they probably both have a higher international draw; even if the victims are toilet right now.

I'd probably agree with this. I would say that internationally MUFC and LFC are probably still the most "popular" clubs, but wouldn't have thought AFC and CFC (Chelsea due purely to their post Abramovich takeover success) would be that far behind, after all, all four are "global brands" who will be shown extensively on football shows all around the world. To see Liverpool and Man Utd on Â£20m whilst Arsenal are down on Â£5.5m was a big surprise- almost as surprising as seeing Spurs getting nearly twice the shirt sponsorship as Arsenal, seems crazy to be spending 10m on them like.

Can't say I'm overly happy at SAFC only getting a million like, seeing as how that is 1.5m less than the previous season despite the fact we are slightly more established in the top flight now, would have thought when we left Boylesports we could have negotiated a better deal, although at least Tombola employ a fair few people locally. Even less happy at Northern Rock who have been bailed out by tax payers money wasting 2 and a half million on the wankers up the road

I wonder why Liverpool's sponsorship deal jumped up so much? Absolutely staggering jump despite them missing out on CL football, can't understand why their current sponsors would offer so much more than the last ones?? They must have done some great negotiating to get that amount out of them, doubt their next deal will match it mind

Herd · Post by **Herd** » Mon Jan 03, 2011 4:17 am

US Martin is right here but we shouldnt look at the figures as a whole but as part of the package we did when selling the name of the stadium.
If they had sold Highbury to re developers they would not have needed to do a long term deal to raise the re-development dosh.

Having said that they could have sold the new flats 10 times over but stupidly kept hold of them as house prices were going up untill 2008.

I dread to think of what they now look like 2 years on ,they were ikea spec last time i went in one !

safcftm · Post by **safcftm** » Mon Jan 03, 2011 5:02 am

Oh, and if anyone cares (and its from the daily mail so take with a pinch of salt), the agents fees for the last couple of years

augie · Post by **augie** » Mon Jan 03, 2011 8:19 am

People will spout on about how we need funds for the stadium hence our willingness to bend over for fly emirates to pay us a pittance and maybe I can partially understand that but not to that degree. The thing that I have constantly asked over the past few seasons is how valuable our brand name will be when that deal expires ? Back then we had a team that was trophy laden and with the memories of the invinceables fresh in the mind plus we had just got to our first ever champs lge final........now we are a team that is viewed sceptically by the fans, the media and the opposition when it comes to discussing actually winning a trophy

Some view us as a club that is always 2 or 3 players away from a successful side and some (very few) speculate that we are not buying cos we dont have the funds.....whichever viewpoint you look at we are a less attractive proposition than we once were and when you factor in the major downturn in the worldwide economy, our next sponsorship deal may not be much of an improvement either

bunch · Post by **bunch** » Mon Jan 03, 2011 11:51 am

I would have guessed that our shirt sponsorship is tied into the Stadium naming rights as well. Is the 5.5m per year just notional apportionment of a wedge that the club has got/gets from the airline.

Dunno, just a guess. Having the name on the stadium must cost them a decent amount of money.

BournemouthRED · Post by **BournemouthRED** » Mon Jan 03, 2011 1:38 pm

bring back JVC!!!*

*just because it looked better

cusamano · Post by **cusamano** » Mon Jan 03, 2011 1:52 pm

g88ner wrote:Right, so Liverpool get Â£20m/year, ManUre get Â£20m, Chavs get Â£13.8m and even the fucking spuds get Â£10m.... yet we're pulling in a pathetic Â£5.5m

this is totally beyond the pale!

Iceman29 · Post by **Iceman29** » Mon Jan 03, 2011 3:04 pm

The stadium and the shirt is a combined deal:

The stadium was named after its sponsors, the airline company Emirates, with whom the club signed the largest sponsorship deal in English football history, worth around Â£100 million.

Makes the others look peanuts to be honest

Post by **I Hate Hleb** » Mon Jan 03, 2011 6:11 pm

Not when you break it done yearly and take away the stadium element it doesn't!!