Looking at the Rumoured Adidas Deal

[highburyJD]

we've been locked in to Nike for ages (and spent all the front loaded cash)
when this deal comes up is great news, that Gazidis couldnt doctor
we have probably the most expensive commercial deal in the game
for them to justify their salaries we need to do better than the market rate

[Barriecuda]

Whilst it's an improvement on our current deal, £25m per season doesn't exactly blow me away. Don't Liverpool get the same from Warrior & they're not even in the CL. We should be pushing for at least £30m I think. Also read that Nike have price matching rights so if they're willing to offer the same as Adidas they'll continue supplying our shirts.

It's unlikely that Nike will do that, I believe. Nike's brand strategy has always been to support the "best" in every sport. Barcelona and United represent that in football, as do Inter Milan (or at least they did). Tiger Woods, Michael Jordan, LeBron, Kobe, Cristiano Ronaldo, Team Canada hockey, etc.

Arsenal don't really fit that branding strategy and don't have any marquee Nike players neither. So I don't think Nike will want to shell out that kind of money for what they don't consider an A-list side.

Additionally, Nike is divesting Umbro and taking over some of their major assets, including Manchester City. City is much more in line with their usual portfolio items and will probably replace Arsenal in their "line up".

As for Liverpool, I am sure they are still good sellers, but the deal they got doesn't really reflect market values. New Balance (Warrior) is trying to gain a foothold in football and have paid over the odds to try to establish their brand through a well-known team. Additionally, while I don't have a source on it, New Balance is an American company and the American ownership group (New England Sports Ventures) probably has ties to them. To think Arsenal is worth more than 30m a season is a bit greedy, because despite the factors mentioned in my article, the fact is they are still a trophyless team for almost a decade.

Nike provide kit for Everton, Bradford, Barnsley and Peterborough amongst others so I'm sure they'd have no problem retaining Arsenal.

For 25m a season? That's the question. Because if this rumoured deal is true, Nike will have to splash out at least that; a much bigger investment than those clubs you listed combined, I'm sure.

[RNTGOONER]

I'm no marketing person, but i think that having a kit made by a lesser brand could harm sales, kids much more likley to nag parents for the new nike / addidas arsenal top than a new balance one and may even be content wearing last years nike top. I think to go to a smaller brand should be a much bigger deal (depending on how much % of shirt sales go to the club)

[hugh jardon]

Whilst it's an improvement on our current deal, £25m per season doesn't exactly blow me away. Don't Liverpool get the same from Warrior & they're not even in the CL. We should be pushing for at least £30m I think. Also read that Nike have price matching rights so if they're willing to offer the same as Adidas they'll continue supplying our shirts.

It's unlikely that Nike will do that, I believe. Nike's brand strategy has always been to support the "best" in every sport. Barcelona and United represent that in football, as do Inter Milan (or at least they did). Tiger Woods, Michael Jordan, LeBron, Kobe, Cristiano Ronaldo, Team Canada hockey, etc.

Arsenal don't really fit that branding strategy and don't have any marquee Nike players neither. So I don't think Nike will want to shell out that kind of money for what they don't consider an A-list side.

Additionally, Nike is divesting Umbro and taking over some of their major assets, including Manchester City. City is much more in line with their usual portfolio items and will probably replace Arsenal in their "line up".

As for Liverpool, I am sure they are still good sellers, but the deal they got doesn't really reflect market values. New Balance (Warrior) is trying to gain a foothold in football and have paid over the odds to try to establish their brand through a well-known team. Additionally, while I don't have a source on it, New Balance is an American company and the American ownership group (New England Sports Ventures) probably has ties to them. To think Arsenal is worth more than 30m a season is a bit greedy, because despite the factors mentioned in my article, the fact is they are still a trophyless team for almost a decade.

Nike provide kit for Everton, Bradford, Barnsley and Peterborough amongst others so I'm sure they'd have no problem retaining Arsenal.

For 25m a season? That's the question. Because if this rumoured deal is true, Nike will have to splash out at least that; a much bigger investment than those clubs you listed combined, I'm sure.

No offence but I think you are getting very over excited on this rather boring subject.

[QuartzGooner]

Whilst it's an improvement on our current deal, £25m per season doesn't exactly blow me away. Don't Liverpool get the same from Warrior & they're not even in the CL. We should be pushing for at least £30m I think. Also read that Nike have price matching rights so if they're willing to offer the same as Adidas they'll continue supplying our shirts.

It's unlikely that Nike will do that, I believe. Nike's brand strategy has always been to support the "best" in every sport. Barcelona and United represent that in football, as do Inter Milan (or at least they did). Tiger Woods, Michael Jordan, LeBron, Kobe, Cristiano Ronaldo, Team Canada hockey, etc.

Arsenal don't really fit that branding strategy and don't have any marquee Nike players neither. So I don't think Nike will want to shell out that kind of money for what they don't consider an A-list side.

Additionally, Nike is divesting Umbro and taking over some of their major assets, including Manchester City. City is much more in line with their usual portfolio items and will probably replace Arsenal in their "line up".

As for Liverpool, I am sure they are still good sellers, but the deal they got doesn't really reflect market values. New Balance (Warrior) is trying to gain a foothold in football and have paid over the odds to try to establish their brand through a well-known team. Additionally, while I don't have a source on it, New Balance is an American company and the American ownership group (New England Sports Ventures) probably has ties to them. To think Arsenal is worth more than 30m a season is a bit greedy, because despite the factors mentioned in my article, the fact is they are still a trophyless team for almost a decade.

Nike provide kit for Everton, Bradford, Barnsley and Peterborough amongst others so I'm sure they'd have no problem retaining Arsenal.

For 25m a season? That's the question. Because if this rumoured deal is true, Nike will have to splash out at least that; a much bigger investment than those clubs you listed combined, I'm sure.

No offence but I think you are getting very over excited on this rather boring subject.

Most might say the same about the following document!

http://www.thekennelclub.org.uk/item/4309/23/5/3

Found this, seems people are already mocking up what the new kit might look like.

http://www.footy-boots.com/files/2012/0 ... s-2013.jpg

[Barriecuda]

No offence but I think you are getting very over excited on this rather boring subject.

Bit of a background in marketing and a general interest in football kits, so I enjoy the discussion. Plus anything that could put more money into the Arsenal which could put better players in those kits, I'm all for.

[skizz_b]

Whilst it's an improvement on our current deal, £25m per season doesn't exactly blow me away. Don't Liverpool get the same from Warrior & they're not even in the CL. We should be pushing for at least £30m I think. Also read that Nike have price matching rights so if they're willing to offer the same as Adidas they'll continue supplying our shirts.

It's unlikely that Nike will do that, I believe. Nike's brand strategy has always been to support the "best" in every sport. Barcelona and United represent that in football, as do Inter Milan (or at least they did). Tiger Woods, Michael Jordan, LeBron, Kobe, Cristiano Ronaldo, Team Canada hockey, etc.

Arsenal don't really fit that branding strategy and don't have any marquee Nike players neither. So I don't think Nike will want to shell out that kind of money for what they don't consider an A-list side.

Additionally, Nike is divesting Umbro and taking over some of their major assets, including Manchester City. City is much more in line with their usual portfolio items and will probably replace Arsenal in their "line up".

As for Liverpool, I am sure they are still good sellers, but the deal they got doesn't really reflect market values. New Balance (Warrior) is trying to gain a foothold in football and have paid over the odds to try to establish their brand through a well-known team. Additionally, while I don't have a source on it, New Balance is an American company and the American ownership group (New England Sports Ventures) probably has ties to them. To think Arsenal is worth more than 30m a season is a bit greedy, because despite the factors mentioned in my article, the fact is they are still a trophyless team for almost a decade.

the ox and wilshere were both cover stars on fifa in the past 2 years and are endorsed by Nike.

factor in also that feo wears nike and these players (apparently) represent the future of english football alongside wayne rooney.

[richpye]

Whilst it's an improvement on our current deal, £25m per season doesn't exactly blow me away. Don't Liverpool get the same from Warrior & they're not even in the CL. We should be pushing for at least £30m I think. Also read that Nike have price matching rights so if they're willing to offer the same as Adidas they'll continue supplying our shirts.

It's unlikely that Nike will do that, I believe. Nike's brand strategy has always been to support the "best" in every sport. Barcelona and United represent that in football, as do Inter Milan (or at least they did). Tiger Woods, Michael Jordan, LeBron, Kobe, Cristiano Ronaldo, Team Canada hockey, etc.

Arsenal don't really fit that branding strategy and don't have any marquee Nike players neither. So I don't think Nike will want to shell out that kind of money for what they don't consider an A-list side.

Additionally, Nike is divesting Umbro and taking over some of their major assets, including Manchester City. City is much more in line with their usual portfolio items and will probably replace Arsenal in their "line up".

As for Liverpool, I am sure they are still good sellers, but the deal they got doesn't really reflect market values. New Balance (Warrior) is trying to gain a foothold in football and have paid over the odds to try to establish their brand through a well-known team. Additionally, while I don't have a source on it, New Balance is an American company and the American ownership group (New England Sports Ventures) probably has ties to them. To think Arsenal is worth more than 30m a season is a bit greedy, because despite the factors mentioned in my article, the fact is they are still a trophyless team for almost a decade.

the ox and wilshere were both cover stars on fifa in the past 2 years and are endorsed by Nike.

factor in also that feo wears nike and these players (apparently) represent the future of english football alongside wayne rooney.

Vote Skizz for Commercial Director!

[Barriecuda]

Whilst it's an improvement on our current deal, £25m per season doesn't exactly blow me away. Don't Liverpool get the same from Warrior & they're not even in the CL. We should be pushing for at least £30m I think. Also read that Nike have price matching rights so if they're willing to offer the same as Adidas they'll continue supplying our shirts.

It's unlikely that Nike will do that, I believe. Nike's brand strategy has always been to support the "best" in every sport. Barcelona and United represent that in football, as do Inter Milan (or at least they did). Tiger Woods, Michael Jordan, LeBron, Kobe, Cristiano Ronaldo, Team Canada hockey, etc.

Arsenal don't really fit that branding strategy and don't have any marquee Nike players neither. So I don't think Nike will want to shell out that kind of money for what they don't consider an A-list side.

Additionally, Nike is divesting Umbro and taking over some of their major assets, including Manchester City. City is much more in line with their usual portfolio items and will probably replace Arsenal in their "line up".

As for Liverpool, I am sure they are still good sellers, but the deal they got doesn't really reflect market values. New Balance (Warrior) is trying to gain a foothold in football and have paid over the odds to try to establish their brand through a well-known team. Additionally, while I don't have a source on it, New Balance is an American company and the American ownership group (New England Sports Ventures) probably has ties to them. To think Arsenal is worth more than 30m a season is a bit greedy, because despite the factors mentioned in my article, the fact is they are still a trophyless team for almost a decade.

the ox and wilshere were both cover stars on fifa in the past 2 years and are endorsed by Nike.

factor in also that feo wears nike and these players (apparently) represent the future of english football alongside wayne rooney.

Nike could feature Feo and Ox in promotional campaigns (including Fifa artwork) in England kits, as they will still be the sponsor for that team. As it stands Theo doesn't look likely to be back at Arsenal next season either. And there's plenty of other marketable "box stars" that Nike has in their stable (even excluding CR7 & Neymar who are PES cover athletes).

[skizz_b]

Whilst it's an improvement on our current deal, £25m per season doesn't exactly blow me away. Don't Liverpool get the same from Warrior & they're not even in the CL. We should be pushing for at least £30m I think. Also read that Nike have price matching rights so if they're willing to offer the same as Adidas they'll continue supplying our shirts.

It's unlikely that Nike will do that, I believe. Nike's brand strategy has always been to support the "best" in every sport. Barcelona and United represent that in football, as do Inter Milan (or at least they did). Tiger Woods, Michael Jordan, LeBron, Kobe, Cristiano Ronaldo, Team Canada hockey, etc.

Arsenal don't really fit that branding strategy and don't have any marquee Nike players neither. So I don't think Nike will want to shell out that kind of money for what they don't consider an A-list side.

Additionally, Nike is divesting Umbro and taking over some of their major assets, including Manchester City. City is much more in line with their usual portfolio items and will probably replace Arsenal in their "line up".

As for Liverpool, I am sure they are still good sellers, but the deal they got doesn't really reflect market values. New Balance (Warrior) is trying to gain a foothold in football and have paid over the odds to try to establish their brand through a well-known team. Additionally, while I don't have a source on it, New Balance is an American company and the American ownership group (New England Sports Ventures) probably has ties to them. To think Arsenal is worth more than 30m a season is a bit greedy, because despite the factors mentioned in my article, the fact is they are still a trophyless team for almost a decade.

the ox and wilshere were both cover stars on fifa in the past 2 years and are endorsed by Nike.

factor in also that feo wears nike and these players (apparently) represent the future of english football alongside wayne rooney.

Vote Skizz for Commercial Director!

*back into gazidis mode*

"factor in that worldwide superstar names like Gervinho, Andre Santos and Nicklas Bendtner all wear the swoosh on their cleats, and Arsenal are without doubt the most commercially attractive kit sponsorship deal in the EPL. it all goes towards our aim to be the number one global brand...sorry team in the league"

[skizz_b]

Whilst it's an improvement on our current deal, £25m per season doesn't exactly blow me away. Don't Liverpool get the same from Warrior & they're not even in the CL. We should be pushing for at least £30m I think. Also read that Nike have price matching rights so if they're willing to offer the same as Adidas they'll continue supplying our shirts.

It's unlikely that Nike will do that, I believe. Nike's brand strategy has always been to support the "best" in every sport. Barcelona and United represent that in football, as do Inter Milan (or at least they did). Tiger Woods, Michael Jordan, LeBron, Kobe, Cristiano Ronaldo, Team Canada hockey, etc.

Arsenal don't really fit that branding strategy and don't have any marquee Nike players neither. So I don't think Nike will want to shell out that kind of money for what they don't consider an A-list side.

Additionally, Nike is divesting Umbro and taking over some of their major assets, including Manchester City. City is much more in line with their usual portfolio items and will probably replace Arsenal in their "line up".

As for Liverpool, I am sure they are still good sellers, but the deal they got doesn't really reflect market values. New Balance (Warrior) is trying to gain a foothold in football and have paid over the odds to try to establish their brand through a well-known team. Additionally, while I don't have a source on it, New Balance is an American company and the American ownership group (New England Sports Ventures) probably has ties to them. To think Arsenal is worth more than 30m a season is a bit greedy, because despite the factors mentioned in my article, the fact is they are still a trophyless team for almost a decade.

the ox and wilshere were both cover stars on fifa in the past 2 years and are endorsed by Nike.

factor in also that feo wears nike and these players (apparently) represent the future of english football alongside wayne rooney.

Nike could feature Feo and Ox in promotional campaigns (including Fifa artwork) in England kits, as they will still be the sponsor for that team. As it stands Theo doesn't look likely to be back at Arsenal next season either. And there's plenty of other marketable "box stars" that Nike has in their stable (even excluding CR7 & Neymar who are PES cover athletes).

you said that arsenal don't currently have any marketable "marquee" players, I was just pointing out that we do. even if feo leaves wilshere is heralded as the future of english football and chamberlain was the most positive thing to come out of the euros for england.

[LeftfootlegendGooner]

Whilst it's an improvement on our current deal, £25m per season doesn't exactly blow me away. Don't Liverpool get the same from Warrior & they're not even in the CL. We should be pushing for at least £30m I think. Also read that Nike have price matching rights so if they're willing to offer the same as Adidas they'll continue supplying our shirts.

It's unlikely that Nike will do that, I believe. Nike's brand strategy has always been to support the "best" in every sport. Barcelona and United represent that in football, as do Inter Milan (or at least they did). Tiger Woods, Michael Jordan, LeBron, Kobe, Cristiano Ronaldo, Team Canada hockey, etc.

Arsenal don't really fit that branding strategy and don't have any marquee Nike players neither. So I don't think Nike will want to shell out that kind of money for what they don't consider an A-list side.

Additionally, Nike is divesting Umbro and taking over some of their major assets, including Manchester City. City is much more in line with their usual portfolio items and will probably replace Arsenal in their "line up".

As for Liverpool, I am sure they are still good sellers, but the deal they got doesn't really reflect market values. New Balance (Warrior) is trying to gain a foothold in football and have paid over the odds to try to establish their brand through a well-known team. Additionally, while I don't have a source on it, New Balance is an American company and the American ownership group (New England Sports Ventures) probably has ties to them. To think Arsenal is worth more than 30m a season is a bit greedy, because despite the factors mentioned in my article, the fact is they are still a trophyless team for almost a decade.

This could be a reason that Nike would not want to lose Arsenal.

http://www.soccerissue.com/2012/10/28/5 ... big-bucks/

[hugh jardon]

Another fuck up by Nike with this season's awful away kit: when playing away at Old Trafford in one of the biggest fixtures of the season, we wear our horrific purple and black away kit but are unable to wear the black socks as they clash with the home team and we have to wear red socks!

An incredible oversight from Nike!

[Arsenal Till I Die]

I love marketing and I'm doing a lot of it in my Business Management course at Uni so from a marketing point of view, I think it will be a fantastic deal for Adidas to pull off if they can. Knocking Nike out of London is something that the people at Nike SHOULD be terrified about - as the link says, Wils and Ox are also contracted to Nike so having them play in Adidas shirts would hurt their sales badly. Also, think about it, Adidas have started to make our shirts again, the promotions for the shirt come out publicly, Jack and Alex are standing in Adidas's new Arsenal shirts, people look at them at want the Adidas Arsenal shirt, if they're seen in Nike gear, people will generally associate them with Arsenal, think Arsenal, Arsenal shirt = Adidas.

The competition for our shirt manufacturing rights can only benefit Arsenal on a financial front. If Nike want to stay in London and stay with one of the most known teams in the world then they are going to have to spend more money to retain the rights to manufacture our shirts. Technically, they should make up that £30 million in shirt sales anyway - speaking from the point of view that Nike are the leading sports brand in the world.

On the other hand, ArsenalBrasil's contact would have to apply for a job at Adidas to leak some news

[gavbacon]

The mock-up of the Adidas kit looks awful, really don't like the 3 stripes down the arms. I've always been a Nike man and they're more 'classy' brand than Adidas, in my humble opinion!