Looking at the Rumoured Adidas Deal

[Barriecuda]

http://canadiangunners.ca/2012/10/27/th ... l-win-win/

Didn't see a thread. Just some thoughts on why it (would be) a good deal for both parties.

Off to bed for me, but good morning to all UK-ers

[REB]

nice write up. im at an age where i dont buy kits anymore so wont really affect me .

[northbank123]

I'd have the SS stitch our kits if they let us play in yellow.

[Bradywasking]

I'd have the SS stitch our kits if they let us play in yellow.

Good point, Arsenal should be telling them that we play in yellow, but I'm sure there is some market research that says yellow sells less than blue or purple.
Red with white sleeves and yellow & blue simple ...

[northbank123]

I'd have the SS stitch our kits if they let us play in yellow.

Good point, Arsenal should be telling them that we play in yellow, but I'm sure there is some market research that says yellow sells less than blue or purple.
Red with white sleeves and yellow & blue simple ...

I can't see it happening really. Fact is that fans are more likely to buy kits that are significantly different to past ones. Nobody else up towards the top wears the same colour away kit every year. That's why I can accept/understand the odd blue kit, but all these disgraceful attempts to pass off garish monstrosities as 'heritage' kits is shameful. At the very least it should be yellow every other year, we haven't really had a proper yellow and blue kit since 2004.

[Dan_85]

Whilst it's an improvement on our current deal, £25m per season doesn't exactly blow me away. Don't Liverpool get the same from Warrior & they're not even in the CL. We should be pushing for at least £30m I think. Also read that Nike have price matching rights so if they're willing to offer the same as Adidas they'll continue supplying our shirts.

[_James_]

Whilst it's an improvement on our current deal, £25m per season doesn't exactly blow me away. Don't Liverpool get the same from Warrior & they're not even in the CL. We should be pushing for at least £30m I think. Also read that Nike have price matching rights so if they're willing to offer the same as Adidas they'll continue supplying our shirts.

Do Liverpool still sell in big numbers overseas as if they do that could be why they still get £25million. If we get £25million it would be really good, as from what I read they pay Chelsea £20 million and Manchester City recently signed for £12million.

[usb]

http://canadiangunners.ca/2012/10/27/th ... l-win-win/

Didn't see a thread. Just some thoughts on why it (would be) a good deal for both parties.

Off to bed for me, but good morning to all UK-ers

An increase of £15M per season, that's Kroenke'd dividend taken care of for the next few years

[Barriecuda]

Whilst it's an improvement on our current deal, £25m per season doesn't exactly blow me away. Don't Liverpool get the same from Warrior & they're not even in the CL. We should be pushing for at least £30m I think. Also read that Nike have price matching rights so if they're willing to offer the same as Adidas they'll continue supplying our shirts.

It's unlikely that Nike will do that, I believe. Nike's brand strategy has always been to support the "best" in every sport. Barcelona and United represent that in football, as do Inter Milan (or at least they did). Tiger Woods, Michael Jordan, LeBron, Kobe, Cristiano Ronaldo, Team Canada hockey, etc.

Arsenal don't really fit that branding strategy and don't have any marquee Nike players neither. So I don't think Nike will want to shell out that kind of money for what they don't consider an A-list side.

Additionally, Nike is divesting Umbro and taking over some of their major assets, including Manchester City. City is much more in line with their usual portfolio items and will probably replace Arsenal in their "line up".

As for Liverpool, I am sure they are still good sellers, but the deal they got doesn't really reflect market values. New Balance (Warrior) is trying to gain a foothold in football and have paid over the odds to try to establish their brand through a well-known team. Additionally, while I don't have a source on it, New Balance is an American company and the American ownership group (New England Sports Ventures) probably has ties to them. To think Arsenal is worth more than 30m a season is a bit greedy, because despite the factors mentioned in my article, the fact is they are still a trophyless team for almost a decade.

[northbank123]

Whilst it's an improvement on our current deal, £25m per season doesn't exactly blow me away. Don't Liverpool get the same from Warrior & they're not even in the CL. We should be pushing for at least £30m I think. Also read that Nike have price matching rights so if they're willing to offer the same as Adidas they'll continue supplying our shirts.

It's unlikely that Nike will do that, I believe. Nike's brand strategy has always been to support the "best" in every sport. Barcelona and United represent that in football, as do Inter Milan (or at least they did). Tiger Woods, Michael Jordan, LeBron, Kobe, Cristiano Ronaldo, Team Canada hockey, etc.

Arsenal don't really fit that branding strategy and don't have any marquee Nike players neither. So I don't think Nike will want to shell out that kind of money for what they don't consider an A-list side.

Additionally, Nike is divesting Umbro and taking over some of their major assets, including Manchester City. City is much more in line with their usual portfolio items and will probably replace Arsenal in their "line up".

As for Liverpool, I am sure they are still good sellers, but the deal they got doesn't really reflect market values. New Balance (Warrior) is trying to gain a foothold in football and have paid over the odds to try to establish their brand through a well-known team. Additionally, while I don't have a source on it, New Balance is an American company and the American ownership group (New England Sports Ventures) probably has ties to them. To think Arsenal is worth more than 30m a season is a bit greedy, because despite the factors mentioned in my article, the fact is they are still a trophyless team for almost a decade.

Trophies really doesn't come into it that much. I'm sure Adidas will have been happy Chelsea wore their kit lifting the trophy. But what's really important is how many shirts are sold worldwide, where (I think your article) puts us second to pretty much just United and Barca? That's why City are on a pretty woeful sponsorship deal with Umbro, because they might be a top team but are nothing like the brand and selling power that even we are.

Wouldn't be surprised to see us thinking about trying somebody new because as you say the likes of Warrior (and UnderArmour) will pay over the odds to try and get a grip in the market.

[Barriecuda]

City are only going to be selling more and more as they continue to dominate and buy top players. I'm sure you guys see it over there as I do here - all of a sudden City "fans" are emerging from all sides. I don't expect that to slow down anytime soon. Nike would do well to get in on that.

Under Armour have thrown their lot in with Sp*rs and New Balance with Liverpool, so I don't see them coming after us anytime soon. Let's hope not anyway, they are awful kit designers...

[QuartzGooner]

What is the odd one out of these songs and why?

"I sport New Balance sneakers to avoid a narrow path"
- Phife on A Tribe Called Quest's "Buggin' Out"

0:28
http://www.youtube.com/watch?v=uhgEpT4f7p8


"My Adidas
walk through concert doors
and roam all over coliseum floors"
- Run on Run DMC's "My Adidas"

0:01
http://www.youtube.com/watch?v=dA8DsUN6g_k


"I'm a Nike head,
I wear that excite the Feds"
- Nas "Half Time"

0:44
http://www.youtube.com/watch?v=dogqDbcbVo0


"My Fila, are funky fresh,
and I will not settle for nothing less"
- Fresh Gordon and Prince Markie Dee

0:22
http://www.youtube.com/watch?v=CWrt2FgyU-U


"And while it's crumblin'
my Puma's aren't stumblin'"
- Seeborn and Puma - "They Call Me Puma"

0:26
http://www.youtube.com/watch?v=5RGTl1Zgy04


"Reebok back!
Reebok back!
That's all that they're really screaming
Is that reebok back!"
- Rick Ross on "Reebok Back" with Meek Mill and Swizz Beatz

0:14
http://www.youtube.com/watch?v=i4KPio5oRDk

[hugh jardon]

Whilst it's an improvement on our current deal, £25m per season doesn't exactly blow me away. Don't Liverpool get the same from Warrior & they're not even in the CL. We should be pushing for at least £30m I think. Also read that Nike have price matching rights so if they're willing to offer the same as Adidas they'll continue supplying our shirts.

It's unlikely that Nike will do that, I believe. Nike's brand strategy has always been to support the "best" in every sport. Barcelona and United represent that in football, as do Inter Milan (or at least they did). Tiger Woods, Michael Jordan, LeBron, Kobe, Cristiano Ronaldo, Team Canada hockey, etc.

Arsenal don't really fit that branding strategy and don't have any marquee Nike players neither. So I don't think Nike will want to shell out that kind of money for what they don't consider an A-list side.

Additionally, Nike is divesting Umbro and taking over some of their major assets, including Manchester City. City is much more in line with their usual portfolio items and will probably replace Arsenal in their "line up".

As for Liverpool, I am sure they are still good sellers, but the deal they got doesn't really reflect market values. New Balance (Warrior) is trying to gain a foothold in football and have paid over the odds to try to establish their brand through a well-known team. Additionally, while I don't have a source on it, New Balance is an American company and the American ownership group (New England Sports Ventures) probably has ties to them. To think Arsenal is worth more than 30m a season is a bit greedy, because despite the factors mentioned in my article, the fact is they are still a trophyless team for almost a decade.

Nike provide kit for Everton, Bradford, Barnsley and Peterborough amongst others so I'm sure they'd have no problem retaining Arsenal.

[Its Up 4 Grabs Now]

So a story about a lucrative new kit deal found its way into the papers the very next day after Gazidis came under fire over his salary/performance? Who'da funk it?

[green gooner]

We are bound to be able to swing a more lucrative deal each year are we not however, I would welcome a return to adidas