When our supporters see that we can attract – even though we haven't won a trophy in seven years – one of the top global brands in the world for the type of money and financial commitment they're making, that makes our fans feel proud.
Obviously nothing instils pride in our fan-base more than winning but there are many things we do that make our fans feel proud,' Fox continued.
'Developing the kinds of young talent, finding those players in the marketplace make our fans feel proud.
Coming to a stadium that the club built really at a time – 10 years ago when the board decided to build that stadium, everything was going our way, it was Manchester United and Arsenal, but we made a very bold decision and we built that stadium on time and on budget, that makes our fans very proud.
We have a large and engaged fan-base around the world who wants to feel as if they belong to the club, and want to feel proud to belong to the club.
http://www.dailymail.co.uk/sport/footba ... thing.html
Well, that has put a spring into my step today.

So, Mr Wenger, there is no need for anymore bullshit excuses after each defeat, you can just remind us of how proud we are of our brand.

