The ARSENAL brand is NOT about winning.

As we're unlikely to see terraces again at football, this is the virtual equivalent where you can chat to your hearts content about all football matters and, obviously, Arsenal in particular. This forum encourages all Gooners to visit and contribute so please keep it respectful, clean and topical.
Top Londoner
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The ARSENAL brand is NOT about winning.

Post by Top Londoner »

Arsenal's chief commercial officer, Tom Fox has said that winning isn't everything, and that our brand is defined by more than winning. The American, who joined Arsenal in 2009 said: 'Arsenal Football Club is not only about winning.

When our supporters see that we can attract – even though we haven't won a trophy in seven years – one of the top global brands in the world for the type of money and financial commitment they're making, that makes our fans feel proud.

Obviously nothing instils pride in our fan-base more than winning but there are many things we do that make our fans feel proud,' Fox continued.

'Developing the kinds of young talent, finding those players in the marketplace make our fans feel proud.
Coming to a stadium that the club built really at a time – 10 years ago when the board decided to build that stadium, everything was going our way, it was Manchester United and Arsenal, but we made a very bold decision and we built that stadium on time and on budget, that makes our fans very proud.

We have a large and engaged fan-base around the world who wants to feel as if they belong to the club, and want to feel proud to belong to the club.

http://www.dailymail.co.uk/sport/footba ... thing.html

Well, that has put a spring into my step today. :banghead: At least the bloke is saying it as it is.
So, Mr Wenger, there is no need for anymore bullshit excuses after each defeat, you can just remind us of how proud we are of our brand. :cussing: :tickedoff:

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Dan_85
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Re: The ARSENAL brand is NOT about winning.

Post by Dan_85 »

Not a huge surprise really is it, we've all known it for years. What was it Wenger said a season or two back, he'd happily settle for second place for the next 20 years? :roll: :banghead:

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flash gunner
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Re: The ARSENAL brand is NOT about winning.

Post by flash gunner »

Dan_85 wrote:Not a huge surprise really is it, we've all known it for years. What was it Wenger said a season or two back, he'd happily settle for second place for the next 20 years? :roll: :banghead:
Yep a very inspiring statement for our young team from Mr.Knows, we eventually came 4th in a two horse race that season :oops: :suicide:

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Revgoon89
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Re: The ARSENAL brand is NOT about winning.

Post by Revgoon89 »

As much as the statement is a dagger to the heart. It's still the most honest thing the club have come out with in years :banghead: and that infuriates me...

skizz_b
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Re: The ARSENAL brand is NOT about winning.

Post by skizz_b »

yes because a cannon is simultaneous with defeat... f##king idiot.

pains me the fools we have running the club nowadays. no idea about the club or what it stands for.

Robin_L
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Re: The ARSENAL brand is NOT about winning.

Post by Robin_L »

Tom Fox 8)

Such a fucking cool name.

I really feel Mr Tom Fox is well in tune with the football supporter mentality and the level of discontent currently at the club.

Tom Fox 8)

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QuartzGooner
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Re: The ARSENAL brand is NOT about winning.

Post by QuartzGooner »

Honest, but shows the gap between the management and the fans.

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dPmunky
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Re: The ARSENAL brand is NOT about winning.

Post by dPmunky »

Arsenal's chief commercial officer, Tom Fox has said that winning isn't everything, and that our brand is defined by more than winning. The American, who joined Arsenal in 2009 said: 'Arsenal Football Club is not only about winning.

First off, thanks tom for making all of us (americans) look like clueless tourist in the world of modern football. Youre making all of us look bad.

When our supporters see that we can attract – even though we haven't won a trophy in seven years – one of the top global brands in the world for the type of money and financial commitment they're making, that makes our fans feel proud.

Really? As a supporter I dont care about building a brand you cororate profit seeking scumbag. The brand is built! Has been for nearly 130 years! And for what it's worth the brand is built on winning, class, and doing right....none of which the club seem to be doing these days.

Obviously nothing instils pride in our fan-base more than winning but there are many things we do that make our fans feel proud,' Fox continued.

Obviously you are full of shit because with this statement here, you know that THIS is what matters to fans. why are you even trying to continue? Winning matters, you just said it yourself. Now get your shit together and help right this ship or GTFO!

Developing the kinds of young talent, finding those players in the marketplace make our fans feel proud.

So we can immediately sell them, at their peak value of course, to rival teams in the league which we claim to be competing to win.

Coming to a stadium that the club built really at a time – 10 years ago when the board decided to build that stadium, everything was going our way, it was Manchester United and Arsenal, but we made a very bold decision and we built that stadium on time and on budget, that makes our fans very proud.


Having not seen it in person it may be a tad disingenuous to comment but the place looks like a lifeless spaceship. It doesnt seem to have any character at all. Highbury had a certain bit of charm to it, it screamed class even from 4000 miles away, the place had soul. "The bowl" as most fans seem to call it....has none of these things

We have a large and engaged fan-base around the world who wants to feel as if they belong to the club, and want to feel proud to belong to the club.

Even though things seem to be crumbling these past 2-3 seasons I am proud to be a gooner but not for any of the crap reasons you give. The clubs traditions, class, gusto, innovation, and winning are all better reasons then "we built a new stadium, yay" or "we have asian market exposure, yay."

and this all comes from a stateside gooner who to be honest is probably only half as passionate as the guys who grew up a stones throw from highbury. fuck off tom.

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Chippy
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Re: The ARSENAL brand is NOT about winning.

Post by Chippy »

Pissing in the wind I know, but he didn't say winning isn't everything. F365 again.
Brand Awareness
Ooooooh, The Sun do like to try and stir up a bit of trouble, don't they.

'OFFICIAL: ARSENAL DON'T NEED TO WIN ANY MATCHES' barks their back-page headline, reporting words from the club's chief commercial officer Tom Fox. A man with a much cooler name than his job suggests.

Anyway, Shaun Custis writes: 'It's official - nobody at Arsenal is that bothered about the team actually winning games.

'The Gunners' chief commercial officier Tom Fox declared the "brand" was more important.'

You're probably way ahead of us here, but that's not quite what Mr Fox said.

He said: "Arsenal Football Club is not only about winning. We have a large and engaged fan-base around the world who want to feel as if they belong to the club, and want to feel proud to belong to the club. That's my primary business...our brand is defined by more than winning."

So, he didn't actually say the brand was more important at all. Just that there are other factors relevant to his job as commercial officer. Oh.

He went on to say: "Obviously nothing instils pride in our fan-base more than winning."

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I Hate Hleb
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Re: The ARSENAL brand is NOT about winning.

Post by I Hate Hleb »

I'm sorry but much as I'd like to blame this all on The Sun deliberately misconstruing his sentiments, he does indeed imply it when he says 'our brand is defined by more than winning'. That surely translates to 'winning doesn't mean everything to us' in anyone's language? :shock: :? :rubchin:

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Chippy
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Re: The ARSENAL brand is NOT about winning.

Post by Chippy »

I Hate Hleb wrote:I'm sorry but much as I'd like to blame this all on The Sun deliberately misconstruing his sentiments, he does indeed imply it when he says 'our brand is defined by more than winning'. That surely translates to 'winning doesn't mean everything to us' in anyone's language? :shock: :? :rubchin:
I've obviously sat in too many presentations by marketing bods in big companies. He will be thinking, winning is one thing, but for fans there is also "belonging", "loyalty" "trust" and many other things that people feel about the brand. His job is to strengthen and exploit those feelings. :oops:

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northbank123
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Re: The ARSENAL brand is NOT about winning.

Post by northbank123 »

Chippy wrote:
I Hate Hleb wrote:I'm sorry but much as I'd like to blame this all on The Sun deliberately misconstruing his sentiments, he does indeed imply it when he says 'our brand is defined by more than winning'. That surely translates to 'winning doesn't mean everything to us' in anyone's language? :shock: :? :rubchin:
I've obviously sat in too many presentations by marketing bods in big companies. He will be thinking, winning is one thing, but for fans there is also "belonging", "loyalty" "trust" and many other things that people feel about the brand. His job is to strengthen and exploit those feelings. :oops:
If ever a word summed up our policy towards fans since the move then that's it.

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augie
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Re: The ARSENAL brand is NOT about winning.

Post by augie »

Chippy wrote:
I Hate Hleb wrote:I'm sorry but much as I'd like to blame this all on The Sun deliberately misconstruing his sentiments, he does indeed imply it when he says 'our brand is defined by more than winning'. That surely translates to 'winning doesn't mean everything to us' in anyone's language? :shock: :? :rubchin:
I've obviously sat in too many presentations by marketing bods in big companies. He will be thinking, winning is one thing, but for fans there is also "belonging", "loyalty" "trust" and many other things that people feel about the brand. His job is to strengthen and exploit those feelings. :oops:


And we ain't got any of those anymore either chippy - many of us "older" fans (customers :roll: ) certainly don't feel that this is the same club that we loved over the past few decades so that sense of belonging, especially in the souless bowl, just isn't there :cry: one thing you can say for certain is that the loyalty fans have shown the club is not being reciprocated so the level of trust has never been lower

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Perryashburtongroves
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Re: The ARSENAL brand is NOT about winning.

Post by Perryashburtongroves »

Stupid *word censored*. Fuck off. We need to get rid of these shitbag Americans who don't realise that real sports have a competitive edge and aren't all about marketing and branding. They know fuck all about proper sports because their sports all have about three teams, nobody can be relegated and even if you are fucking shit, who cares because that city or town has no other competition anyway. If we are going to employ people like this at the club then some actual understanding of English football or the even the sport in general must surely be essential. Only at Arsenal could a *word censored* statement like this be made.

clockender1
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Re: The ARSENAL brand is NOT about winning.

Post by clockender1 »

Top Londoner wrote:
We have a large and engaged fan-base around the world who wants to feel as if they belong to the club, and want to feel proud to belong to the club.

in two words - shirt sales.

that's all they care about thesedays.

very sad.

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