The ARSENAL brand is NOT about winning.

[TeeCee]

in two words - player sales.

Fixed that for ya!

[Skooner]

Of course your experience of supporting The Arsenal depends on when you were born. My old man tells me I sat and watched the 71 final with him, I can't remember I was 3. 78',79' & 80' came with mixed emotions. Then at 18, 89' came and an unexplainable feeling of winning the league for proper in my Arsenal supporting life. The pumping heart and the unstoppable tears of joy watching The Arsenal win the League. Then even better a team was built playing with passion, skill and flair - and they WON trophies. They were the best footballing team around. This was the 'brand' I associate Arsenal with. Watching last weekends display - no passion - no flair - no skill - stuff your brand!

So you were 3 years old in 1971 and 18 years later you were 18?

The club has been pedalling a "brand" for a while now, but I will always associate what they consider the Arsenal brand as the Wenger brand. They bang on about "The Arsenal way" but they are talking about how we play football and that has not been our history. I don't blame them for trying play up other elements of the club, it's their job, it's just their message is so of course with what the majority actually believe it makes them and the club look stupid!

[northbank123]

Agree that the Arsenal 'brand' (could have picked a better word) isn't just about winning. Too many outside observers presume we've just got our knickers in a twist because we haven't won anything. Yes, that's a hugely contributing factor, but it's more than that.

It's difficult for me because I started going when I was 6 the season that Arsene took over, so I've never personally experienced Graham or Howe's teams. But having been brought up supporting the Arsenal from a kid and having read autobiographies from several players under his reign, I personally think I still have a good idea what it was like to support the Arsenal under him. At any rate I certainly know what Arsenal stood for back then. I could cope with us being a poor team a way off the top if it was due to unfortunate circumstances, but not when the fans are paying so much money to line greedy directors' and players' pockets and are constantly being lied to and exploited.

What Tom Fox fails to mention is that the Arsenal is about passion, pride, class and professionalism. Four things we completely lack and have done for years. So while there is more than winning, he (and nobody else at the club) are delivering the extra components.

[Thierry 3-8-99]

Of course your experience of supporting The Arsenal depends on when you were born. My old man tells me I sat and watched the 71 final with him, I can't remember I was 3. 78',79' & 80' came with mixed emotions. Then at 18, 89' came and an unexplainable feeling of winning the league for proper in my Arsenal supporting life. The pumping heart and the unstoppable tears of joy watching The Arsenal win the League. Then even better a team was built playing with passion, skill and flair - and they WON trophies. They were the best footballing team around. This was the 'brand' I associate Arsenal with. Watching last weekends display - no passion - no flair - no skill - stuff your brand!

So you were 3 years old in 1971 and 18 years later you were 18?

The club has been pedalling a "brand" for a while now, but I will always associate what they consider the Arsenal brand as the Wenger brand. They bang on about "The Arsenal way" but they are talking about how we play football and that has not been our history. I don't blame them for trying play up other elements of the club, it's their job, it's just their message is so of course with what the majority actually believe it makes them and the club look stupid!

Big deal OK so I was 21 - anyway the whole 'branding' issue hass fuck all to do with the game of football

[Herd]

He's right Arsenal certainly isnt about winning .

I'm up for the dont get mad, accept and embrace it,we used to have this mentality and life was great ,expect nothing and then go mad if u get something !

U need to drink heavily though !

[hugh jardon]

I hope Arsenal's overseas fan base and sponsors are proud of last nights performance at Bradford.

[Herd]

I hope Arsenal's overseas fan base and sponsors are proud of last nights performance at Bradford.

Loved it ,it was pay per view so I got more mins for my money ,I've just bought the away kit and have Chamakh on the back !

re awl rive in a rerrow submarin a rerrow submarin rerrow submarin !

[DB10GOONER]

I hope Arsenal's overseas fan base and sponsors are proud of last nights performance at Bradford.

Loved it ,it was pay per view so I got more mins for my money ,I've just bought the away kit and have Chamakh on the back !

re awl rive in a rerrow submarin a rerrow submarin rerrow submarin !

Quality.

[goonerwalker]

I agee there's more to Arsenal than winning (History, tradition, class- all gradually being lost under the current regime), but no fan gives a s**t about the club's bank account unless we're on the verge of administration, FACT

[falkirk goon]

http://www.bbc.co.uk/sport/0/football/20910581

Van der Sar says what most people think about us here.Were a fucking laughing stock Difference is we pay the highest ticket prices in europe oh and Ajax have been champs of europe 4times

[mcdowell42]

http://www.caughtoffside.com/2013/01/05 ... -revealed/

[augie]

http://www.caughtoffside.com/2013/01/05 ... -revealed/

They may have the adidas badge on them but two of them are nike designs

[mcdowell42]

http://www.caughtoffside.com/2013/01/05 ... -revealed/

They may have the adidas badge on them but two of them are nike designs

Augie are you going to believe every piece of shit i post

[augie]

http://www.caughtoffside.com/2013/01/05 ... -revealed/

They may have the adidas badge on them but two of them are nike designs

Augie are you going to believe every piece of shit i post

That would be a no